Microsoft is like a man whose is just plain unlucky at just about everything. At the end of the month of May this year, Microsoft introduced its CashBack service aimed at garnering more user attention. Since the inception of this well intentioned service, Microsoft has spared no efforts to bring success to Live CashBack program. The CashBack service is all about providing cashbacks to users who make an online purchase of certain products, using the Live Search.
However, as reported by Tech Crunch, their entire endeavor has been fruitless and no matter what they do, the Live Search CashBack hasn’t been able to impress the users not the stock markets.
According to Tech Crunch, “After Live Cashback launched in May, Microsoft saw an initial one-month boost in its share of the U.S. search market (from 8.5 percent in May to 9.2 percent in June). But in July, its share slipped again down to 8.9 percent, according to comScore. Although we only have two months of full data (June and July) since launch to evaluate, it doesn’t look like Cashback is having any effect.”
On the other hand, the other competitors, Google and Yahoo! Showed stead increase in their revenues. (See figures below)
U.S. Search Market Share
———-May, 2008——June, 2008—–July, 2008
Google——-61.8%———61.5%———-61.9%
Yahoo——-20.6%———-20.9%———-20.5%
Click on the Image to Enlarge and view the entire figures
